AKRON, Ohio, Sept. 12, 2005 — With the introduction of its newest tire made with SUV and crossover vehicle drivers in mind, Goodyear has added to and clarified its family of Fortera tires for multi-purpose vehicles, simplifying both retailer inventories and tire buying for consumers.

Goodyear's new premium tires – Fortera featuring SilentArmor Technology™ and Fortera featuring TripleTred Technology – with revolutionary technological benefits and consumer packages, complete the lineup for the largest tire company in North America.

"Consumers want plenty of choices, but they also demand that the choices be clear. That is why we continue to optimize our lineup of tires," said Larry Mason, Goodyear president, consumer tires.

"Product lines providing relevant consumer benefits are easy to explain to consumers, and that helps retailers to differentiate their products," Mason said. "If we can clarify to consumers that Goodyear offers distinct choices for SUV drivers – whether they focus on superb traction, or on toughness and comfort, the tire-selection process is more satisfying for the retailer and the consumer.

For example, Goodyear's new Fortera featuring TripleTred Technology provides "any weather performance" for consumers seeking premium traction performance benefits and peace of mind on the road whether they are driving in wet, snowy, icy or dry weather conditions. Fortera featuring SilentArmor Technology is targeted at premium vehicle owners interested in a tough tire with a quiet, comfortable ride.

For more information about Goodyear Fortera tires, visit www.GoodyearFortera.com. For other details about Goodyear, or to find the nearest Goodyear retailer, go to www.goodyear.com.

 
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